Working on the Facebook Creation team at Meta to design the new creative formats and tools to help billions of people to express themselves and connect with each other.

Leading product design for creative tools across Reels, Stories, and Feed creation.

Collaborating with UX research, data science, project managers, content designers, engineering partners and leadership to ideate, design and deliver groundbreaking new social sharing tools and experiences.

Working across the entire design discipline from brainstorming, concept exploration, wireframing, interactive prototyping, final visual designs, accessibility design and final engineering handoff.

Leading UX teams to create customized digital experiences and eCommerce websites.

Collaborating with design and implementation leads throughout entire project lifecycle, from requirement gathering and ideation, to wireframing and final designhand-off.

Ideating and designing low and high fidelity prototypes and conducting in-depth user testing.

Running client UX workshops and presenting wireframes to key stakeholders and executives.

Successfully pitching project concepts to prospective clients.

Annotating wireframes and collaborating with the visual design and development teams to implement final designs.

Note: Fluid Inc was acquired by Astound Commerce in Mid 2018.

My main responsibilities include UI design for projects from paper prototypes to high fidelity mockups. Conducting user research and user interviews. Providing UX guidance on projects.