I was a design lead on the Member team, where I focused on our mobile app activation strategy and led cross-functional initiatives across the entire product design team.

I led the end-to-end product design and launch for SoFi Relay, a new free-to-use personal finance product meant to empower people with their personal finances. Over the period of a year and a half, I worked closely with product managers and in-house financial experts to define the product opportunity, feature scope, develop early concepts for testing, and take the product from early MVP to a mature, successful product.

As the lead Visual Designer on client projects, I designed digital product experiences from beginning to end, from Design Research, to concept development, creation of design language systems, and prototyping. I worked on both consumer and enterprise products that spanned the industries of healthcare, energy, technology, financial services, and telecom.