Orchestrated end-to-end user experience design, ensuring seamless interactions throughout the Xbox Gaming Experimentation Portal.

Crafted high-fidelity mockups using ongoing user research insights for iterative design enhancements.

Collaborated with diverse teams, including Store Team, Game Pass Team, PC Experiences Team, Web Team, Design Team, Mobile App Team, Cloud Team, and other software engineers skilled in ReactJS, JavaScript, and C#, resulting in its successful user-centric realization.

Spearheaded user experiments across divisions, optimizing user experiences through collaborative insights.

Cultivated key partnerships with Gaming Data Services and Gaming Platform Engineering Groups for integrating experimentation principles, fostering organizational enhancement.

Led comprehensive requirements gathering, ensuring a deep understanding of user needs.

Attained a remarkable 59% year-over-year increase in A/B experiments conducted organization-wide, including 3 new teams running experiments and achieving a 22% decrease in help tickets filed to the team.

Worked with the Xbox Gaming Experience team to develop an internal web application tool to streamline the process of pushing Xbox features to consoles.

Conducted a comprehensive usability audit of Fomeno's v1 app, assessing its design aspects and mobile accessibility.

Generated and presented detailed design update recommendations, emphasizing usability enhancements and mobile accessibility improvements.

Produced and delivered finalized designs and actionable recommendations to the development team for implementation.