While managing a team of 7 direct report I handle the daily training, alignment, and planning for the Product Testing and Immersion’s operations team.

• Adeptly motivate and train employees, ensuring a comprehensive grasp of workflows, and serve as a Subject Matter Expert for 6 key workflows, spanning recruitment, legal, and funding.

• Evaluate team members' performance and productivity, delivering constructive feedback and executing corrective actions.

• Develop and execute a highly efficient operational model across the total SMB Marketing team, and key stakeholders.

• Manage and coordinate multiple pilot projects, ensuring effective execution within set timelines and promptly addressing any issues.

• Continuously identify opportunities to streamline advertising operations, optimizing processes for increased efficiency and improved results.

• Establish and monitor key performance metrics and KPIs to measure the success of advertising operations and track progress towards targets.

• Successfully pioneered a new recruitment framework for small businesses utilizing Salesforce. The new framework significantly improved email efficiency by removing the previous 500-email per test limit, enabling us to send unlimited daily recruitment emails. This led to the success of recruiting 130+ participants for alpha/beta tests at a much more efficient rate for the new quarter and the continued success of product tests in the future.

• Collaborated closely with product, engineering, and cross-functional teams to execute multiple complex alpha/beta advertising product tests.

• Offered technical expertise for 6 workflows, addressing issues, training new team members, and updating resources with the latest information.

• Contributed to over 30 projects and successfully enlisted a total of 133 participants for alpha and beta tests.

• Developed and managed project timelines and deadlines to ensure all elements are delivered on time, and projects launched as scheduled.

• Pioneered an Instagram Reels alpha product test by coordinating with 100 potential participants, selecting and guiding 10 of them, and conducting A/B tests to compare Canva and Vimeo templates against Meta Video Kit.

• Orchestrated seamless testing operations, supporting backend workflows such as campaign monitoring, recruitment, legal agreements, study creation, and overall project completion across various projects.

• Removed potential blockers for the team lead and cross-functional teams, ensuring a smooth and timely test run.

• Gathered valuable insights from product tests, successfully contributed to Facebook’s product development, and assisted advertising partners in fulfilling their market objectives.

• Executed the successful completion of an alpha product test by onboarding numerous small businesses through mass email, resulting in a significant decrease in the project manager’s workload.

• Spearheaded the introduction of a novel payment feature within Instagram chats, enabling customers to make in-chat purchases at small businesses. Played a pivotal role in the product's beta test, handling key aspects such as funding, participant recruitment, and legal compliance. Successfully enlisted 15 Instagram users to showcase the in-app payment feature's effectiveness, ultimately contributing to the feature's successful launch, as endorsed by Mark Zuckerberg in a public post.

• Worked closely with copywriters and internal and external marketing teams, integrating audio campaigns into comprehensive marketing strategies. This resulted in consistent branding and the delivery of compelling audio content that resonated with target audiences.

• Employed data-driven insights to optimize audio campaign performance, introducing A/B testing methodologies and audience segmentation strategies, which led to enhanced ROI for clients.

• Managed the complete creative process from initiation to completion by guiding client requests through the production pipeline and delivering materials to various networks. This encompassed tasks such as submitting client requests to the creative team, meticulously reviewing and revising copy, sending the final audio spots and scripts to the client for approval, ensuring the distribution of all creative materials to each network, and monitoring the activation and tracking of promo codes and vanity URLs by our analytics team.

• Enforced meticulous audio quality checks and ensured flawless audio trafficking across multiple channels, achieving an impressive 80% error-free campaign delivery rate.