Led and scaled design teams at Visa across high-impact, technically complex initiatives—EV charging, global client invoicing, payment portals, and a variety of client/employee portals. Brought deep strategic thinking to product and UX decisions, shaping long-term vision and execution plans. Mentored designers in strategy, research, and execution while fostering strong cross-functional alignment. Championed design maturity through new processes, career development efforts, and global collaboration initiatives.

Led design for high-impact, cross-platform features serving 2.5B+ WhatsApp users. Delivered scalable solutions under complex design and technical constraints, achieving 80%+ success in usability testing. Improved team efficiency by streamlining stakeholder collaboration across Design, Product, Engineering, Research, and Data. Mentored a Lead UX Researcher and shaped research strategy to align product goals with user needs.

Leveled up as a design leader by taking on high-impact roles with mission-driven startups—building teams, scaling UX processes, and driving strategic product decisions. This strategic sabbatical deepened my expertise in entrepreneurial thinking, rapid team building, and end-to-end product strategy.

Key Leadership & Strategy Accomplishments:

Led Design & UX Strategy for a nonprofit startup as part of the core leadership team, partnering directly with the CEO to shape company direction and product vision.

Built and mentored a remote team of 11 Junior UX Designers, establishing growth frameworks and accountability systems that fostered both individual development and team cohesion.

Architected scalable UX processes and accessibility standards from zero to one, creating cross-functional collaboration frameworks that supported rapid organizational growth.

Served as UX Advisor for a leadership coaching startup, driving experience strategy and design that directly impacted client outcomes and business growth.

Explored entrepreneurial ventures that expanded my product thinking, strategic design capabilities, and understanding of building sustainable user experiences outside traditional corporate constraints.

This focused period of mission-driven work has enhanced my ability to operate at the intersection of design, strategy, and leadership—making me uniquely positioned to drive both user experience excellence and business impact in my next role.

Leading UX for a global department of 300 cross-functional IT professionals, serving approximately 50,000 end-users.

UX Lead and Practitioner:

Overseeing quality and implementation of all UX work across department

User and stakeholder research

Presenting research so that it resonates with stakeholders and engineers

Guiding decision-making based on user research

Wireframing

Prototyping

User-testing

High-fidelity mockups

Leading co-creation sessions so that our designs would leverage knowledge from multiple areas of expertise and be feasible for our Engineers

Seeing through implementation

Mentoring UX Designers

Establishing processes and workflows of design team

Giving feedback on design work and ensuring UX effectiveness

Also led and created cross-disciplinary global team of 10 UX Advocates to spread our UX message (business value) across every region of our IT organization (5+ countries). Training/coaching each Advocate while leveraging their experience to strengthen our UX Strategy.

UX Leadership & Business Strategy:

Create global business strategy and organizational structure for UX across all regions (NA, EMEA, APAC, LATAM).

Ensure UX vendors, in-house teams, and cross-functional employees align with our departmental UX Strategy.

Engage and guide executive leadership, stakeholders, and business partners in UX as a strategic model for IT success.

Tailor large, complex information into audience-appropriate messaging

Hold workshops to engage cross-functional teams in the UX mindset and process.

Monitor the employee experience of engaging with UX Design in projects, strategize to ensure organizational UX Maturity growth each year.

Created online department-wide UX training.

Co-created Genentech & Roche UX Community, to spread the word about the business benefits of UX Design.  It’s open to any department and any role interested in UX Design.

Member of Design Thinking Group for Roche.

Proud member of Oscar-winning team, responsible for resolving highly complex enterprise software challenges to create stunning visuals, creating improved business process workflows and distributing to global teams, collaborating with development, collaborating with management in cross-disciplines. Evangelized UX improvements for enterprise solutions with highly complex technology in global multi-million dollar projects.

Life of Pi (Oscar 2013, Visual Effects)

Alvin & the Chipmunks III

Mr. Popper's Penguins

Hop

Devil May Cry (Commercial)