Contracted by TEKsystems to lead design operations and program management for Metaverse Creative Operations to evolve capacity planning, product testing, and executive quality review frameworks across Horizon Mobile and Virtual Reality (VR) platforms.

Key Contributions:

– Operationalized design quality programs at scale for Horizon Mobile, surfacing +500 UX issues across 14 critical user journeys in <60 days and de-risking core game experiences to ensure design intent matched engineering execution.

– Owned design capacity planning and project management infrastructure, driving adoption across +30 designers and establishing sustainable resource management practices.

– Managed high-stakes design leadership reviews, synthesizing cross-pillar feedback into actionable insights and accelerating executive decision-making on business-critical, fast-moving initiatives.

In 2024, I was contracted by Aquent to implement scalable solutions to enable the Prime Video Experience Design (XD) team to prioritize, plan, manage multiple parallel programs, and deliver innovative solutions across the Prime Video ecosystem. Standardized design operating system in Asana and enabled scalable design governance across Prime Video XD org.

Key Contributions:

– Orchestrated collaboration on a 90-day experiment to launch AI-powered content personalization initiatives, leading weekly design quality reviews, visual explorations, and user research studies across multiple design pillars.

– Launched AI-powered workflows, reducing backlog by 45% and enabling the new Ad Tech Monetization UX team to manage +26 quarterly initiatives with greater efficiency.

– Procured partnerships with Product, UX, and agency partners to manage +9 concurrent payment initiatives in <60 days, achieving 100% on-time design delivery within SOW budget, while aligning across multiple design systems and business goals.

– Accelerated program delivery by 70% through strategic sprint planning and quarterly design roadmapping across 14 work streams, drove end-to-end design program management for Core Browse & Discovery.

In 2022, I was retained on contract by Snap Inc. through TEKsystems, tasked with overseeing complex integrated creative programs for Snap's global ad platform and managed creative development from concept to execution across multiple media channels, including video, print, digital, social media, events, and presentations.

Key Contributions:

• Contributed to $400M+ revenue growth by streamlining end-to-end creative pipeline, increasing workflow efficiency by 75% through agile methodologies.

• Exceeded quarterly goal for Monthly Active Advertisers (MAA) in NA by 250%, leading weekly strategy sessions with 35+ stakeholders to align on business priorities, evaluate business performance, and implement integrated marketing strategies.

• Influenced a team of 17+ Content Strategists, Copywriters, Designers, and Developers to produce over 3.4K creative deliverables, adhering to brand guidelines and ensuring brand marketing effectiveness across 28 quarterly initiatives.

During this time frame, I was contracted to establish programs across Meta FinTech Global Design Team to design seamless end-to-end product experiences.

Key Contributions:

• Standardized new processes, resolved roadblocks, and improved collaboration between product design teams to launch the Facebook Pay express checkout experience across merchant websites and in-app on Instagram.

• Improved team participation and engagement levels by elevating team rituals such as design critiques, all-hands, meetings, and offsites to inspire creativity and build a collaborative culture across 3 globally distributed teams.

• Guided 7 product sprint sessions with 20+ Product, Engineering, Design, Content, and UX Research leaders and individual contributors to create alignment on 3-year vision for the Merchant Services team.

• Appointed Lead of Global Latin Design Employee Resource Group, Latin@, which is committed to achieving greater inclusion and representation across company.

In 2015, I was promoted to build the Digital Experience organization for this award-winning digital media agency that partners with leading technology platforms to test product solutions and deliver impactful growth opportunities. In this role, I supervised a team of 15+ Copywriters, Designers, and Developers in creating a diverse range of digital experiences, including websites, visuals, and interactive designs.

Key Contributions:

• Navigated Digital Experience organization through 5 company acquisitions and restructures, scaled creative programs from 1 local office to 7 offices nationwide, and grew annual revenue by $1.5M+.

• Optimized reporting processes and insights tools to manage team budgets, report on project health, and forecast hiring needs; contributed to $9M+ in new revenue generation.

• Slashed production costs by 65% by leveraging data to roll-out strategic program initiatives, improve workflow tools, and create new systems to track project initiatives.

• Succeeded in producing 200+ monthly creative deliverables by assessing competing deadlines and dependencies, communicating risks, and negotiating trade-offs to prioritize across multiple cross-functional teams.