• Designed over 500+ wireframes and prototypes, improving user flows for web and mobile apps.
• Enhanced UIs to reduce cognitive load, leading to significantly fewer customer support calls.
• Established and managed a design system that ensured brand consistency and streamline development.
• Conducted user research, including interviews, surveys, and usability testing, revealing hidden behaviors, unmet needs, and critical pain points.
• Leveraged analytics tools to analyze user behavior and engagement, translating insights into data-driven design improvements that optimized user flows and reduced abandonment rates for desktop and mobile apps.
• Collaborated with cross-functional teams to balance user needs, design feasibility, and business objectives, ensuring a holistic approach to product development.