As a member of Meta's Reality Labs Health Tech and DTC Sales teams, I launched, scaled, and optimized new sales channels & marketing strategies for Meta’s VR headsets and AI glasses.

• Launched Meta’s first health-based subsidy channel pilot, expanding access to VR wellness solutions through Lifestyle Spending Accounts (LSA) marketplaces.

• Executed integrated GTM and ABM strategies that promote VR for wellbeing, including content development, experiential activations, partner marketing and thought leadership for F500 HR benefits leaders.

• Manage performance and optimization for 6 international 3P storefronts, overseeing day-to-day operations, forecasting and reporting, and merchandising, marketing and promo strategies.,

• Lead end-to-end launch of new Shopify sales channel, onboarding the pilot's first retail partners and creating the operational systems, processes, strategy, and cross-functional alignment needed to scale.

Enhanced Visa’s global wellbeing strategy through the implementation, management, and communication of wellbeing programs, benefits, and resources. Maternity leave coverage.

Led launch of company’s first cohort of peer-to-peer Mental Health Ambassadors:

• Led recruitment, training, onboarding, and communications efforts; Managed relationship with nationally recognized Mental Health First Aid (MHFA) training vendor; Created program toolkits and project plans; Advised on KPIs, future global expansion strategy, and negotiated contracts with international vendors.

Managed all aspects of monthly global wellbeing speaker series featuring high-profile experts, achieving some of the highest engagement levels across all company events:

• Developed timelines and objectives; Managed agency relationships and contracts; Developed run-of-shows and executive talking points; Executed integrated internal marketing campaigns for maximum engagement; Facilitated discussion and Q&A as event host; Conducted post-event evaluations.

Designed and launched a dedicated hub for wellbeing champions with downloadable toolkits and expanded champion network beyond the US.

Managed, delivered and marketed integrated wellbeing programs, benefits, and resources including EAP, World Mental Health Day programming, company wellbeing challenges, and lactation rooms.

Developed and distributed employee communications and educational content to promote awareness and utilization across company platforms including email, digital signage, newsletters, videos, executive communications, webinars, intranet articles, SharePoint, and MS Teams channels.

Partnered with human resources, communications, DE&I, and ERGs, to better meet the needs of a diverse, global workforce. Compiled and analyzed quantitative & qualitative data for global strategy planning, ensuring wellbeing resources were holistic, inclusive, and impactful.

Supported the global wellbeing strategy and Total Rewards team through strategic implementation, management, and communication of wellbeing initiatives and benefits, promoting workforce engagement and a culture of wellbeing.

Supported the launch/ expansion of five wellbeing benefits (three global, two national) achieving some of the highest utilization and engagement rates in vendors’ books of business.

• Participated in RFPs; Ensured project timelines stayed on track; Defined enrollment process to maintain compliance with regional data laws; Crafted launch communications and assets; Organized live demos, guides, and FAQs;

• Executed year-round employee communication, education, storytelling, and engagement strategies; Monitored service level agreements and usage metrics; Worked with vendors to increase engagement, maintain localization requests, and ensure consistency with global strategies.

Led expansion of global peer-to-peer Mental Health Ally (MHA) program, increasing number of trained MHAs by 300%.

• Served as global program leader and point of contact; Created program toolkits, surveys, and a dedicated MHA site & directory; Guided local project teams through recruitment, training, and program launch process; Managed relationship with internationally recognized training vendors; Partnered with DE&I, ERGs, and executive team to amplify program awareness and reduce stigma around mental health; Created KPIs and led quarterly calls; Organized first onsite strategy summit for US program leads.

Grew global wellbeing champion network by 30%:

• Maintained champion directory and MS Teams channels; Created toolkits, templates, and enablement assets; Led quarterly champion calls.

Gathered and analyzed data to measure success of wellbeing programs and provide quarterly update to leadership.

Corporate wellbeing consulting and training services for top companies including Riot Games, TOMS, Thrive Market, and Verizon.

• Delivered mindfulness, meditation, and yoga workshops, classes, and presentations helping employees reduce stress and cultivate a wide range of skills including: resilience, emotional intelligence, focus, compassion, communication, and creativity.

• Developed and integrated case studies, customer testimonials, and marketing materials into comprehensive program and communication strategy.

• Featured instructor on Inner Dimension TV’s online meditation and yoga platform. Created popular seven-day meditation program “Caring for the Anxious Mind”.

• Wrote and contributed chapters in published books A Journey into Yin Yoga and Yoga Rising: 30 Empowering Stories from Yoga Renegades for Every Body.

Directed day-to-day marketing operations for brand consultancy specializing in helping brands tell their CSR, ESG, and social impact stories.

● Spearheaded strategic direction, relational acuity, and training to enhance We First performance standards and transform client brands.

● Coordinated all marketing content creation and lead generation initiatives including blog posts, webcasts, videos, social media, articles, infographics, and newsletters.

● Led and executed annual We First Conference, overseeing stage design, sponsorship, marketing campaign, sales, guest speakers, and all other logistics to yield successful and memorable event.

● Fostered multiple high-profile relationships with key influencers, media outlets, and industry leaders to expand company’s marketing reach.