• Designed and conducted user studies across our suite of B2B Digital Advertising products, ranging from top-funnel exploratory research, as well as, lower-funnel evaluative research tailored to the current stage of the product life cycle.

• Collaborated with product teams to inform product strategy and design based on key user research findings.

• Partnered with product, design, engineering and marketing to build user empathy and advocate for user needs.

• Organized the User Experience Research subcommittees that were responsible for driving the organization's deliverables and reaching team goals

• Developed feedback program to measure team effectiveness, participation, and engagement for UXR initiatives

• Streamlined communication and collaboration across UXR teams using kanban methodologies

Chief of Staff Office

• Managed the technology council responsible for evaluating and gatekeeping all major Advertising product launches

• Organized the curriculum for new hire bootcamp and training program.

• Evangelized company wide adoption of business operations process and tools, including documentation, training, and classes.

• Managed the incremental revenue invention program within the Advertising Products org

• Developed and executed test plans for the ad trafficking and audience management systems

• Test plans included both UI and backend, validating SQL schema and data integrity

• Created the QA environment dashboard to visualize the automation and build pipelines

• Assisted in migration to Hyper-V servers from previous VMWare environments

• Established tests for video ad servers