Messenger AI (2025–Present): Lead designer for AI experiences in Messenger chats, both direct messages and group conversations. Defining how Meta AI shows up across threads: deterministic entry points, AI-generated summaries, and dynamic themes.
▪ Shipped 8 features across Messenger, Feed, and Marketplace
▪ 17 experiments shaping 2026 roadmaps
▪ Messenger design lead (4 cross-org sprints; 7 org-wide visions)
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Meta AI on Feed (2024): Led the highest-impact Meta AI entry points on Facebook. Advocated for a model that prioritized comprehension over engagement, navigating stakeholder resistance to land an approach no other app across Meta's Family of Apps adopted.
▪ Feed Deep Dives: largest single contributor to Meta AI daily usage in the US
▪ Answer Sheet: doubled Meta AI daily engagement, most-used surface in the US
▪ Meta AI in comments: launched in 20 countries, exceeded all goals
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Community Messaging, Admin Experiences (2022–2023): Sole designer and SME for admin experiences across Facebook and Messenger. Designed Chat Hub from scratch with no brief. Operated as a PM-hybrid during multiple PM transitions.
▪ Exceeded weekly active user goals by 6x
▪ 26% increase in admin engagement via workflow redesign
▪ 6x chat-host feature adoption
▪ Onboarding redesign exceeded growth target by 136%
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Groups, Communities & Admin Systems (2020–2022): Designed foundational admin experiences for Facebook's Communities platform as Pages, Profiles, and Groups merged into a single entity. Delivered Roles & Permissions, migration flows, and onboarding that hit all ship milestones.
