Oversaw all native and web experiences at art.com

Built out a new QA process to help set a higher bar for visual standards and what qualifies release-ready code.

Shaped expectations around what research can do to improve our customer experience.

Designed and coordinated a full company rebrand using atomic design principles.

Design full suite of benefits for independent workers

Built style guide from scratch across web, mobile web, native android and iOS using atomic design principles.

Conducted long tail, in-depth customer understanding research which resulted in user personas that shaped forward-thinking business strategy.

Launched vision insurance as a new product line