• Co-founded the Forage Mobile App (joinforage.com/app), achieving product–market fit and shaping the company’s consumer strategy by giving SNAP recipients a dignified way to manage their benefits and save on groceries.

• Pioneered the first card-linked offers engine for government benefits, delivering a Chase-Offers-style experience and unlocking a new revenue stream that monetized Forage’s consumer business.

• Established the company’s first experimentation program — arming business teams with actionable insights, informing accessible design choices, and guiding product strategy while maintaining fintech-grade reliability.

• Engineered PCI DSS-compliant integrations for e-commerce and POS, eliminating third-party costs and saving over $200,000 annually.

• Built Rage, the first online multiplayer strategy game on the Sui network.

• Designed and built Shopify Store for my family's orchard business - ZetsOrchard.com

• Developed Kotlin service for SMS broadcasts to facilitate ad hoc order pick-ups

• Pitched, sold, and delivered apples, and apple-based products to vendors and customers at farmers' markets, stores, cafes, hotels, and restaurants across Serbia.

• Designed labels in Adobe Illustrator for 15+ award-winning products.

• Translated storefront into 2 other languages that I'm fluent in (French and Serbian).

• Co-founded a profitable metaverse platform that garnered 900 MAUs and hosted 7000+ gatherings including events for Fortune 500 companies like Intuit and Huawei, as well as ACM, high schools, and universities.

• Created XR web app that supports spatial video chat using React, Node.js, Three.js, Mediasoup, Golang, A-frame, Stripe, Mediasoup, ECS, and Redis.

• Pioneered the first E2E testing framework for WebXR apps using Jest, Playwright, Github Actions, and Docker.

• Conducted 150+ user and customer interviews.

• Cultivated an active Discord comunity, hosted a plethora of community engagement events — including international WebXR community meetups.