Design Lead driving zero-to-one product strategy and high-scale innovation across Generative AI, Commerce, and Spatial Computing. Partnering with VP-level stakeholders to define multi-year roadmaps and establish global design standards for emerging technologies.

Horizon & Spatial Systems (2025 – Present)

Founded platform architecture for Sharing Foundations and In-World Connections, orchestrating complex integrations across Meta’s Family of Apps.

Generative AI & Monetization (2023 – 2025)

Spearheaded the "AI Sandbox," Meta’s inaugural GenAI testing environment for advertisers.

Integrated core ML models (SAM, Image Expansion, Background Gen) into Ads Manager, scaling AI-powered tools to 4M+ active advertisers.

Co-authored the "Quality Evaluation Framework," improving model precision by 48.6% and increasing image generation adoption 6x.

Commerce & Monetization (2019 – 2023)

Founded the Creator Ads initiative, securing executive approval for a roadmap with a $417M incremental revenue valuation.

Architected the unified global checkout system for Facebook and Instagram Shops, enabling international expansion and achieving a 12.5% place-order-click rate.

Led the Checkout Growth team through 30+ experiments, yielding a 21.1% conversion lift ($700k daily GMV).

Defined the 0-to-1 product vision and mobile strategy for Say, a fintech platform democratizing shareholder engagement for retail investors.

Outcome: Orchestrated the design strategy and user experience that served as a primary catalyst for a $140M acquisition by Robinhood.

Led end-to-end iOS design, from initial research and proof-of-concept to final interaction design and UI animation.

Lead Product Designer directing digital transformation for Fortune 500 companies and Ivy League institutions across Finance, Defense, and Real Estate.

Managed the full product lifecycle, transforming complex business constraints into intuitive, scalable digital experiences.

Facilitated product strategy workshops and communicated high-stakes design decisions to C-suite stakeholders and global clients.

• Collaborated with the development and product management teams to design end-to-end experiences for early stage companies.

• Designed user experience flows, user personas, wireframes, advanced prototypes, and brand guidelines.

• Conducted user testing through a variety of different methods and tools.

• Guided and pioneered implementation of best design practices and standards for the agency.

• Lead visual designer on a wide range of online projects - including large-scale responsive websites,\ identity design, online advertising campaigns, emails and social media graphics.

• Collaborated with strategy and creative directors in the development of online campaigns for nonprofit organizations and political campaigns.

• Assisted project managers in timeline development, project estimates, and establishing clear deliverables.