• Built and managed a Shopify beauty brand focused on at-home skincare devices, owning product pages, brand positioning, and conversion-focused UX

• Designed high-converting PDPs using customer-journey frameworks (PAS, Benefit-Feature logic, social proof, trust elements) to improve engagement and purchase confidence

• Led end-to-end ecommerce operations including product sourcing, creative direction, SEO-ready copy, payment setup, and post-purchase experience optimization

• Designed and innovated multiple collections of designs working with Printful, Canva, PlaceIt, and Over app to provide high quality products to customers

• Developed high-level experience with clothing design, Search Engine Optimization, and customer service

• Operate and monitor extrusion equipment while adhering to strict quality, safety, and production standards in a regulated manufacturing environment

• Perform routine inspections, measurements, and documentation to ensure consistency, accuracy, and defect prevention across production runs

• Collaborate with cross-functional teams to troubleshoot issues, follow SOPs, and maintain efficient workflow under time-sensitive conditions

• Read study instructions to up to eight college students three days a week

• Communicated with a PhD student and a Cognitive Psychology professor weekly to discuss findings on educational research

• Analyzed peer-reviewed journal articles that fit certain key-term criteria