Greater New York City Area
• Led design and development of large-scale websites, design systems, and digital products across various sectors.
• Introduced design systems as a marketable product offering for ID clients; created a client-facing format that improved collaboration between design, engineering, CMS, and service teams.
• Played a key role in the evolution and localization of ID’s Express Cloud-hosted Websites (ECW) platform, originally developed in the UK; adapted it for the U.S. market and launched over 80 ECW websites.
• Formalized design processes by introducing a culture of feedback, user testing, and collaborative client workshops.
• Contributed to multiple successful pitches, helping secure high-profile clients including Revlon, DelMonte, and Flowers Foods.
• Earned six industry awards and honorable mentions, including recognition from W3, Stevie, and MarCom Awards.