Led the design of foundational applications, immersive experiences, and core tooling for Story, a Layer-1 blockchain purpose built for intellectual property, permission-less licensing, and creative collaboration.

• Spearheaded the UX strategy and interaction design for key product initiatives, translating complex technical concepts into intuitive user flows and engaging interfaces.

• Collaborated closely with the product team and engineers from concept to launch.

• Directly contributed to a successful $80M Series B funding round led by a16z, demonstrating the value of design in driving business growth.

Played a pivotal role in defining the product vision and strategy while leading end-to-end design process, from user research and ideation to prototyping and visual design, for both the brand and product at Fortunately, an automated financial planning and investment platform.

• Conducted user testing and gathered feedback to iterate on designs and ensure a user-centered approach.

• Developed user personas, journey maps, and wireframes to articulate user needs and inform design decisions.

• Established the design system and style guide, ensuring a cohesive and scalable user experience.

• Collaborated closely with the CEO and CTO to align design with business goals and technical feasibility.

• Directly contributed to taking the company from zero to first revenue by creating compelling and user-friendly product experiences.

Managed a team of product designers at Gladly, a multi-channel customer service platform, while also leading design projects to improve the agent experience and expand platform integrations.

• Led and mentored a team of designers, fostering a collaborative and user-centered design culture.

• Oversaw the design process for major product features, from initial concept to final implementation, ensuring high-quality and impactful solutions.

• Conducted user research and usability testing to validate design decisions and iterate on designs.

• Collaborated with product managers, engineers, and customer success teams to align design with business objectives and user needs, while ensuring feasibility and successful implementation

• Contributed to the growth of the design organization, doubling the team size and fortifying design thinking throughout the company.