Redesigned key products and features, aligning visual identity with new branding and ensuring consistency building a new Design System.

Prototyped and validated new features in Figma, optimizing conversion through data-driven solutions.

Worked on UX research initiatives (surveys, interviews, data analysis) to uncover user pain points and translated findings into actionable solutions, enhancing both internal processes and user experience.

Coordinated with development, marketing, and business teams using agile methodologies, facilitating and prioritizing solutions that drive business results.

Managed the implementation of iconography and visual assets. Collaborated with marketing on campaigns, media kits, and Linkedin Ads for digital and social platforms.

Key tools: Figma, Axure, Adobe, Jira, Confluence, Sharepoint.

Co-developed and designed the ‘Les dames de Cerdanyola’ App for the Cerdanyola Art Museum (Barcelona), enhancing cultural accessibility through intuitive user flows and engaging visual design.

Managed the full design cycle, from gathering requirements and wireframing to prototyping and final product (Figma, Visual Studio Code).

Redesigned and prototype a new Benefits product screen with a focus on conversion and cross-selling.

(Figma)

Helping the Data department with their computer vision software, gathering data and image processing with a breaking new ground in retail product identification and enabling supermarkets to transform the shopping experience.