Owned design for core product areas of Amazon Honeycode, an experimental no-code AWS product enabling non-programmers to build web and mobile apps. Built, tested, and shipped new features and iterations. Overhauled and launched completely new UX as part of product reimagination and business strategy pivot.
Led design on projects as part of integrated product and business consulting team. Conducted user research, rapid prototyping, system mapping, concept exploration and validation, heuristic analysis, low to high fidelity prototypes, design to build, visual exploration, and usability testing. Worked with business strategy teams to build hybrid approaches between management consulting and human-centered design.
Clients: Fortune 100 companies within tech, quick service restaurants, and pharma
Designed web-based features and style guides for existing and new web experiences. Worked with testing and data analytics team to uncover opportunities and explore strategic solutions for optimizing e-commerce websites and implement validated design improvements.
