Managing the TV Design team, providing strategic direction while partnering with Product and Engineering to align product experiences with our platform vision.

Led transformative projects for the TV experience, including the platform’s first major redesign in over a decade.

Led projects across all platforms (TV, Mobile and Web) to drive product innovation, with a focus on creating personalized experiences that leverage design and machine learning to help members find content tailored to their individual needs and context.

Creative leader for the main client, Apple. Working alongside their team, I designed a variety of projects ranging from iOS and macOS apps to web platforms for various businesses such as Apple Store, Apple Support, Apple Music, and Apple Newsroom, among others. Also, played a key role leading a talented design team, designing and evolving digital products for other world's top companies like Beats, Twitch, and Cisco.