Creative Director, Design Manager & working Designer — Builder, Driver and Partner alongside Global Brand, Marketing & Product teams, moving visual brand systems, content and marketing forward to meet the needs of the business - in-house and agency teams alike. Other functions: Creative/Design Lead, Team Lead/Department Head and People Manager — 1-5 person teams and agency management.

Average length of strategic freelance roles: 5-7 months working with large brands-to-startups.

Agencies:

— Jack Morton Worldwide - Meta

— Supermoon - Upgrade (startup)

— Skylight Collective - GoDaddy

— Good People - Mad Lilly (startup)

— AnalogFolk - Nike Football, US

— Landor - Avery Dennison, FHLBank, Workonomy, United Airlines & Frito Lay

— Feed Agency - North America clients

— Eleven, Inc. - Dignity Health, SFO Airport w/ Gensler

— Firewood - LinkedIn

— Emotive Brand - Facebook, San Francisco Bay Coffee & Lyra Health (startup)

— MKTG - Facebook & Stripe

In-House Brand Teams:

— Wolf Games (TV Producer Dick Wolf’s family)

— TechNet

— Arena Club (startup)

— Google - REWS Team

— Life Time Fitness, Inc.

— Dave, Inc. (fintech startup to IPO)

— Electronic Arts

— StubHub

— Accel Venture Capital: US, London & India

— DocuSign

— Nearlist (startup)

— Stok

— Option B, Sheryl Sandberg’s non-profit (former COO, Meta)

Smaller Scale Clients (working with Founders):

— Stick & Ball, sustainable luxury brand

— Sierra Hotel, sustainable fashion brand

⚡️Brand Sprint Workshop Client

Creative Director, Workshop Faciltator, working Designer: Strategy, Art & Copy — Over 3 phases, re-envisioned and rebuilt all aspects of the visual identity system (VIS-ID), and ultimately provided Fractional creative services advising the Design Team + special projects.

Phase 1: Working closely with the Co-Founders; Derek Jeter, Brian Lee & Jessie Glass, facilitated a multi-day immersive brand sprint workshop (IRL): category research, competitive brand audit, emotive storytelling, and iterative daily design/proof of concepts. This future-forward approach positioned the company to be a leader in the secondary market of the highly competitive sports collectibles category. The ultimate workshop deliverable: a compelling brand book communicating the new vision of the brand, creative strategy, and the brand narrative.

Phase 2: Per the new strategy, and retaining some heritage brand elements via the Co-Founders, a new design language was established and applied to all Marketing channels and Product Design: CRM, social, print, retail packaging, events, marketplace website, mobile app, TV, and flagship digital products (Slab Packs). This also includes direction for event production agencies, and motion graphics contractors.

Developed new copywriting, style and tone, tagline, typography/fonts, design system, photography and trading card art direction, digital products look/feel + icon system, robust brand book/style guide, and team training + onboarding new Design Team members.

Phase 3: Fractional creative services and on-going advisory for the Design Team (Brand + Product): reviewing creative, sharing inspo, and competitor creative, teaching best practices, up-skilling craft, presentation techniques, and mentoring/coaching. Weekly Design Office Hours were also run for the team. All while handling special projects for the Head of Marketing with creative approvals by the Co-Founders.

Developed by Musa Tariq, I joined as a Founding Partner to help build a people-first mentorship community centered on kindness, growth and connection. Currently focused on Marketing, Strategy, Media, Producers/PM's, Talent, Account, Comms professionals + Creatives & Creative Ops (for now).

Membership through referral only.

Arena is a community platform for 1000s of professionals in sports, media & entertainment.

Every week, members receive curated intros that lead to 1:1 meetings and new opportunities. Our golden rule: when you match, you meet.

Members work across leagues, studios, teams, agencies, brands, labels, and publishers - spanning every corner of sports, media, and entertainment. From the NBA, NFL, and MLB to Netflix, Warner Bros., and ESPN, to agencies like WME and Wasserman, Arena brings together decision-makers, creators, award winners, and rising leaders across the industry.

Sports Business Ventures (SBV) is a dynamic platform dedicated to advancing careers in the sports industry. It connects aspiring and established professionals through resources like The Playbook and our mentorship marketplace, offering access to workshops, coaching, and networking opportunities designed to foster growth and success.