• Spearheaded complete company rebrand across all platforms: website, iOS & Android apps, email, and social media

• Established design system of reusable components ensuring consistency and significantly reducing development time

• Led service design workshop across 4 departments crafting user journey for a new product offering

• Pioneered user experience of patient portal and clinician EMR leading to a major partnership with Amazon Clinic

• Key contributor in crafting investor pitch deck and digital brand, resulting in a successful $25M Series-B fundraise

• Developed design system and revolutionized agile design process org-wide increasing sprint velocity by over 50%

• Directed user research initiatives and service design workshops across 4 departments generating a user-centered roadmap that influenced 9 months of project work for both the product and engineering teams

• Was instrumental in building a 10-person UX & Product team, conducting over 20 interviews, hiring 4 top-tier designers, fostering a robust design culture within the department

• Co-led a 4-part training series to accelerate the onboarding of all new hires to the company's product

• Optimized user experience for medical library research tools, enhancing user satisfaction and research efficiency for hundreds of medical professionals across the institution

• Curated a comprehensive customer-journey map for medical researchers using the library's website, reducing navigation time and increasing resource utilization

• Championed in-depth behavioral persona research for the medical library's user groups identifying 3 new personas

• Delivered innovative design solutions to a diverse clientele, completing more than 60 projects, focusing on usability, user flows, user testing and visual design

• Achieved an average feedback score of 4.9/5 from over 40 clients on Upwork

• Catalyzed the design of early stage companies going from 0 to 1 by wireframing and prototyping user workflows

• Headed technology of a startup focused on social networking solutions for university campuses in the Caribbean

• Engineered and shipped social media app, LinkUp, gaining 1300+ users within the first 3 months in a niche market

• Architected product from concept to launch, designed all user flows and led software development of Android app