Synthesizing market research, user data, and horizontal cross-business units knowledge into a strategic decision-support framework that bridges technical concepts with corporate strategy, enabling leadership to bypass organizational silos and accelerate high-stakes pivots.

Leading cross-functional UX strategy for the end-to-end data lifecycle, ensuring design logic remains scalable and consistent across disparate internal and external product lines.

Pioneering the transition from traditional GUIs to agentic-first experiences; leveraging AI-native design to automate heavy-lift workflows while maintaining the human-centric safeguards required for high-stakes data integrity.

Led user experience design for Tempus life science data analytics platform, enabling biotech and pharma partners to leverage massive clinical and molecular datasets for accelerated drug discovery.

Identified user experience gaps through multi-method research (qualitative/quantitative) to identify critical experience gaps and prioritize product roadmaps.

Scaled organizational design maturity through the evolution of cross-product design systems and the integration of inspirational visual elements (e.g: Data Visualization) across the platform ecosystem.

Fostered the professional growth of junior and mid-level designers by refining their product thinking, design processes, and visual execution.

I was on VerizonWireless Digital Sales(e-Commerce) team and mainly worked on delivering e-Commerce experiences on VerizonWireless.com, but also delivered full redesign of Verizon Self Device Activation application:

Provided strategy and enhanced ‘Credit-Challenge Customer Device Purchasing’ user experience — Analyzed customer pain points and classified user persona through existing data; Created and optimized user flows balanced between business objectives and customer needs.

Delivered new digital experience transformation for ‘Two Ways Payment’, ‘Check-out Review’, ‘Bring Your Own Device’, and ‘Employee Discount’ pages on the Verizon website.

Completed a full redesign and launched the Verizon Self Device Activation App: Broadband Portal — an application for both prepaid and postpaid customers to activate phones and purchase plans efficiently. Subsequently increased customer activation rate by 10X more.

Self-proposed and co-taught a 5-week course ("Digital Light Projection" De-constructing the Screen") with Mary Yang (RISD Graphic Design, MFA, 2017) during the RISD 2017 winter-session.

Class Description from Syllabus:

This course embraces the concept of digital light projection as a broad field of practice. Beginning with the camera obscura, this experimental and multidisciplinary course will involve a range of individual and collaborative exercises, experiments, workshops, lectures, readings, discussions and projects that explore digital light projection—site-specific, LED related practices, immersive video and light projection installations, interactive, and choreographic theater related projection work—that continue to this day and shape the parameters of visual perception and communication. Deconstructing the concept of the screen, students are encouraged to bring in their expertise and explore the concept of the screen through investigating projection in sculptural/architectural installation contexts in public and private spaces. Video projection mapping, Arduino, and After Effects are used to shape visual elements for light projection. The potential for inventing new methods of manipulating light will be highly encouraged.