AI + Design Systems

Leading a team of 16 designers to experiment with generative AI workflows for product design. Developing scalable use cases and best practices that will influence the design operations of over 1,500 designers across North America, Europe, Latin America, and India.

• Redesigned a suite of fintech products for BNY Mellon, driving a +220% increase in new business and growing assets under management from $2.4T to $5.3T

• Redesigned a mobile app for Verizon with 3M+ monthly active users, improving NPS scores 4x post launch

• Led a cross-functional team of 3 designers and 2 engineers to spearhead the company’s first Apple Vision Pro R&D initiative

• Established and maintained design systems for product suites in fintech, insurance, and automotive industries

• Co-led the design and launch of personalization for Mercedes-Benz, resulting in a +460% increase in likelihood of purchase and a +128% boost in lead submissions

• Executed UX research for S&P Global’s $44B acquisition of IHS Markit, informing key strategic decisions

• Led design on blockchain initiatives for NEOM, Stellantis, and Maserati, contributing to $4.7M in revenue and earning multiple industry awards

Took an AI startup to market and learned a lot of lessons along the way.

I led product, design, research and growth.