• Responsible for the UI & UX of the Whitelabel Mobile App (Android and IOS) and the BackOffice which is the online management platform for smart buildings.

• Take a measured approach to deliver user & business value.

• Implemented user research in the design routine, bringing immediate positive changes to the product.

• Envisioned, designed, and user-tested new features for the existent app such as the smart home control, alarm and locker booking functionality.

• Worked with senior leadership to identify and prioritize design tasks.

• Work with the team to define & document design delivery for release stages.

• Work closely with engineers to establish feasibility and facilitate delivery.

• UX design, UI design, and user research.

• Work effectively across teams in order to effectively problem solve.

• Developed websites from the ground up; the process involved extensive user observation, the creation of user flows and scenarios, feature development, and fully annotated wireframing.

• Interfaced directly with clients to determine overall site content strategies.

• Projects included: Caparao coffee (Lisbon-PT); iFixonWheels (Boston-US); Full Gauge Controls (Porto Alegre-BR); The Cup of Good (Miami-US) and others

• Responsible for the marketing design strategy.

• Redesigned and optimized the company website increasing conversion rates by 20%, reduced bounce rate by 30%, and interviewed over 20+ users across 2 different countries.

• UI/UX redesign for key features of the management software Sitrad for desktop.

• Ideate and designed the company app with features like finding the closest resale, product manual consult, calculator to identify the best product for a specific installation and contact.

• Created several brochures, flyers, print ads, newsletters and banners.

• Create strong visual presentations to the sales team and also to marketing campaigns.

Kzuka is a content producer focused on teenagers, responsible for 2 monthly magazines and a 4-page weekly newspaper section, along with radio, online and social networks contents, and events. It’s part of RBS Group, the leading communication company in Southern Brazil. I have worked there as a graphic designer for all of the above mentioned medias, mostly editorial design, as well as logo creation.

BHZ Design is a Design Agency based in Porto Alegre, Brazil.

• Developed concepts, graphics and layouts for product illustrations, company logos, and websites

• Determining size and arrangement of illustrative material and copy, and font style and size

• Preparing rough drafts of material based on an agreed brief

• Reviewing final layouts and suggesting improvements if required