Provided UX consultancy to a portfolio of e-commerce clients ranging from fashion to high-tech.
• Developed high level branding strategies and directly managed digital marketing campaigns through SEO, SEM, email, social and brick and mortar channels
• Created e-commerce infrastructure for ongoing backend transactions and reporting to develop data-driven business insights. One client was able to leverage this data for a 20% cost savings after applying digital analytics insights to their brick and mortar location.
• Collaborated with design and sales teams to create a cohesive UX experience with reinforced branding