Our team enables trustworthy connections between people and businesses - empowering cross-border commerce and growth. We're based in Singapore, London, and the US and focused on excellent UX, craft and product strategy.

I took our product from inception to launch in three international cities.

• Translated concept into wireframes & prototypes, collaborating with engineer and operations teams

• Launched product in US and Israeli markets simultaneously, iterating based on local campaign insights

• Managed stakeholders to craft roadmap and monitor progress based on investor guidelines

Provided UX consultancy to a portfolio of e-commerce clients ranging from fashion to high-tech.

• Developed high level branding strategies and directly managed digital marketing campaigns through SEO, SEM, email, social and brick and mortar channels

• Created e-commerce infrastructure for ongoing backend transactions and reporting to develop data-driven business insights. One client was able to leverage this data for a 20% cost savings after applying digital analytics insights to their brick and mortar location.

• Collaborated with design and sales teams to create a cohesive UX experience with reinforced branding