New York, New York, United States
+ Led end-to-end design as a one-designer team; executing 0 to 1 features, user research, building and scaling the design system from scratch, content design, web design, branding, pitches, hiring, and social.
+ Collaborated cross-functionally to execute a roadmap prioritizing growth, acquisition, conversion, and retention rapidly designing and implementing innovative, insight-driven features.
+ Owned design of Stories, resulting in ~63% increase in avg. daily time spent on the app, from 15.3 to 25 min per user, helping us hit our Q3 goal of 15k monthly active users (MAU), a key milestone for proving product market fit.
+ As the sole designer played a pivotal role in the app’s successful launch on both the iOS App Store and Android’s Google Play Store, and the acquisition by Sound.xyz.
+ Leveraged MixPanel analytics and qualitative data gathered in user interviews, A/B testing, moderated user testing, and Discord discussion to conceptualize community-driven features and validate designs.