Revenue & Growth Performance

Drove accelerated MRR growth with consistent QoQ expansion, delivering +20.8% from Q1→Q2 and +229.5% from Q2→Q3.

Scaled Mid-Market segment through targeted account expansion, achieving +38% growth in Q2 and +128.6% in Q3.

Improved unit economics, increasing ARPU by 79% in two quarters through strategic segmentation and value-based selling.

Exceeded MPA pilot targets by 260%, leading the “AP Growth” initiative to a 15–20% attach rate within the first month and building strong Q4 pipeline momentum.

Innovation & Operational Excellence

Launched and scaled high-impact sales pilots (Operation Tango, Project Delight, Fantastic Four), generating $7.7M in lead flow and strengthening BDR-to-AE conversion.

Increased sales velocity with a 30% lift in SQLs and SQOs by aligning marketing strategy with outbound execution.

Strategic Leadership & GTM Transformation

Led a rapid GTM transformation, scaling Growth & Mid-Market attainment from 45% to 100%+ within 60 days through pipeline rigor and cross-functional alignment.

Built and operationalized a multi-threaded revenue engine across Sales, Marketing, Product, Customer Success, and Partnerships to accelerate deal velocity, increase win rates, and expand customer lifetime value.

Embedded partner-led and partner-assisted selling into SMB and Mid-Market motions, driving ~20% of segment revenue through VAR and ecosystem partnerships.

Launched an ABM-driven, partner-informed outbound strategy leveraging ecosystem signals to improve conversion and accelerate multi-product adoption (MPA).

Drove adoption of AI-enabled sales tools to improve forecasting accuracy, surface insights, and increase team productivity.

Executive Communication & Alignment

Led executive-level business reviews and all-hands, translating performance metrics and long-term product strategy into clear, actionable priorities.

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• Led and scaled B2B SaaS sales orgs across inbound, outbound, and customer care teams (150+ FTEs, contractors, and partners; 12 managers), driving $250M in ARR for QuickBooks Live and TurboTax. Oversaw net new acquisition, upsell, and retention efforts, consistently exceeding revenue targets.

• Closed FY25 Q4 at 165% ITF to target across all sales motions; #1 performing sales leader in the organization.

• Innovated lead harvest motion from inbound to outbound, driving YoY growth of +184% Units, +98% Sales $, +89% $/SAL, and +154% Units/SAL.

• Rolled out warm-transfer innovation in outbound, enabling one-call closes and boosting MQL-to-SAL and SAL-to-close conversions.

• Led Specialty Solutions co-sell motion with App Partners, resulting in 5X product sales growth, 4X attached units, 2.5X payroll attach, +18% payments attach, and 50% shorter sales cycle.

• Scaled high-potential offerings within inbound, growing High Value Unit Mix (226% ITC), lifting conversion from 0.1% to 5.6%, boosting ASP by 60%, and driving +27% Sales $ per Input.

• Developed hybrid/remote talent strategy across FTEs, contractors, and partners, ensuring scalable ROI and talent deployment.

• Spearheaded highest-performing sales channel (Care Sales) via cross-functional product initiatives and strategic execution.

• Drove sales across QuickBooks Online, Payments, Live, Payroll, and Desktop-to-SaaS migrations using an ecosystem selling strategy.

*Developed Sales Strategy that brought in 87% of Mid-Market sales revenue, new business model exceeding channel revenue targets: 53% customer conversion & 37% payroll attach rate for highest value 4x traditional ARPC Mid-Market customers for QuickBooks new to the market segment

*Transforming digital selling with tight execution and testing with Marketing to unlock deep customer insights

*Scaled sales execution via outsourced partner Accenture to execute a high value customer acquisition strategy via customer acquisition, marketing nurture, sales and VAR (QSP) partners, building years of exponential growth ahead

*Lead with the Voice of the Customer, with a keen focus to eliminate pain points by challenging the status quo and influencing with data to drive BU support including Marketing, Product, Sales, Business Development & Customer Care

*On-going test and learn to influence product, pricing, customer success & ecosystem of value

*Influencing the Mid-Market internal teams via product, pricing, customer success & ecosystem of value of products & services

*Enable High Growth Partnership that accelerated product adoption, most notably identified and drove & Drove Product Integration with Mailchimp as a strategic partner to accelerate frictionless growth in new revenue streams that resulted in the largest $12 Billion company acquisition within Intuit

*Developed strategy around durable customer needs "optimize business", "get organized" and "find more customers" driving critical partnerships with eCommerce platforms i.e. eBay, Etsy, Shopify, financial institutions and self-employed platforms i.e. Lyft, Thumbtack, Upwork, Brex, Stripe

• Built new org and defined joint value creation for product integrations with Mega Platform (i.e. Facebook, Google, Amazon) E2E via Product integration, co-marketing development, distribution/channel partnerships and building x-company joint business plans

*Visionary, balancing short & long term goals to create durable competitive advantage, customer first mindset

*Models and set standards for delivering results with high impact, tying KPIs to overall company strategy and $50M in Revenue

• Develop strategic Joint Business Plans focusing on Machine Learning, Chatbot, Care, Artificial Intelligence, Data Insights & media and advertisement opportunities with Google and Facebook to accelerate technological advancements and create new revenue streams and greater value for customers

*Developed Sales Strategy to drive QuickBooks Sales Growth across Franchise and Corporate partnerships. Drive sell to, sell through, product integrations and innovative partnership models to unlock double digit growth.

*Responsible for strategic joint business plans to accelerate technological advancements and adoption of Intuit’s core user base QuickBooks and attach products. Developing new customer experiences and create new revenue streams through Joint Partner Value Creation.

*Driving Corporate Self-Employed, Small Business and Mid-Market partnerships to Franchisor/Franchisees unlocking double digit growth