• Design lead for complete overhaul and migration of NYPL website utilizing patron and stakeholder research data for increased patron digital engagement.

• Integral Design System team member responsible for building accessibility adhering assets and components for utilization and consumption across several digital teams.

• Collaborate as apart of a diverse, inclusive and multi-functional, SCRUM/Agile-based team including developers, project managers, product owners, QA, and accessibility teams.

• Reconstructed e-commerce user journey using UX best practices to increase conversions from product discovery to checkout.

• Developed various web pages utilizing HTML/CSS ranging from product pages to content rich blog pages.

• Utilized various department stakeholder needs, wants, and pain points to iterate on the Magento CMS for better ease of use.

• Created detailed UX research plan to gather and synthesize user data to design a proto.io prototype of the CMS for testing with current and future users.

• Conducted an in-depth UX and QA analysis of current website to spearhead CMS integration.

• Introduced utilization of Asana as a streamlined organizational tool to work in tandem with the company’s use of Google Drive.

• Redesigned, tested and prototyped app to match current app trends and mobile game best practices.

• Re-aligned product goals with proper target audience to increase app downloads across iOS and Android platforms.

• Implemented new business plan to increase in-app revenue as well as iOS and Android app store downloads.