Designing the foundational AI experiences spanning across the Now Platform.

Worked on a zero-to-one monetization platform for a $300B industry. End to end design ownership from product visioning to beta launch.

🔮 Ads Transparency ______

Highly visible, publicly scrutinized team. Industry leader in advertising transparency enforcing in 60+ countries.

🏆 Accomplishments ______

Shipped 15+ key features in Facebook’s Ad Library, ahead of Election Day.

Designed & launched Facebook’s Spending Tracker, showing political ad spendings from presidential candidates & running mates.

Designed & launched Search & Filters experiences to narrow down to ads & advertisers.

Crafted design-led product vision, and long term mission & strategy.

🎧 Bose Headphones 700 ______

Red Dot best of the best 2020

iF design award 2020

Experience Design ownership of all controls on headphones hardware + mobile app.

Designed foundational, zero-to-one touch gestures for next generation hardware.

Partnered with external design teams to integrate on-the-go Google Assistant and Amazon Alexa.

🎵 Noise Cancellation Controls ______

Iterated, user-tested and shipped the interactions, across hardware & mobile, for the full portfolio of Bluetooth headphones.

Worked on Bose Music mobile app UX to craft unified experiences for the family of Bluetooth + Wifi Bose products.

🚀 Products Launched/ Supported ______

Bose Music App

Bose Connect App

Bose Headphones 700

Bose QuietComfort 35 Series ii

Bose ProFlight Aviation Headset

Research, prototyping & development of immersive & interactive digital experiences at Mechanisms & Design Lab, Hewlett Packard Labs. Designed user experiences for next-generation digital displays to provide handshake between IoT and novel business models.