∙  Led the design of core app flows for a startup in stealth mode, from ideation to completion.

∙  Designed, sourced and integrated brand assets, ensuring alignment with overall brand strategy.

∙  Provided art direction on brand and key customer insights into product-market fit and customer engagement.

∙  Managed tight deadlines and shifting requirements, collaborating across teams to achieve project goals.

• Managed a team of designers in creating marketing assets, campaigns & visual systems for site, product, social & advertising.

• Continually evolve the brand, while maintaining brand standards for the US & global markets.

• Managed projects from strategy to completion while staying on schedule, overseeing a budget of $500k+.

• Planned and art directed photo shoots, post-production, and asset management.

• Mentored, inspired, and developed my team, resulting in promotions for all of my direct reports.

• Led the product team in redesign of book pages, enhancing subscriptions and SEO, resulting in a 2.5X improvement in account creation.

• Identified inconsistencies, collaborating with developers and the conversion team to implement updates and optimize the site, ensuring it adhered to brand standards and remained effective and user friendly.

∙ Collaborated with founders, CEO, and cross-functional teams, including marketing, research, and finance, to craft compelling investor pitch decks.

∙ Owned the design and maintenance of the website. Optimized homepage and landing pages through redesign, resulting in over 2 million newly created consumer and educator accounts.

∙ Led the redesign of landing pages and ads for paid campaigns, resulting in a 25% increase in web sign-ups.

∙ Spearheaded strategy for brand redesign, concepting, organizing, and art directing multiple photo shoots; established guidelines for usage.

∙ Built new design system components, resulting in evolved brand identity that increased brand awareness.

∙ Optimized customer journey flows and tested new designs, increasing conversion rates by 28%.

∙ Art directed and designed emails, social ad campaigns, banners, wireframes, prototypes, user flows, promotions, animations, in-product app & responsive web landing pages, experiences & media assets.

∙ Played a key role in driving Epic’s growth into the world’s largest reading platform for kids, engaging 75 million readers who consume over 1 billion books annually, ultimately leading to a successful acquisition.

∙ Strategized & created style guides to support CRM & social media strategy.

∙ Defined & developed customer journey flows; identified pain points & drop off points in journey.

∙  Managed & led design collaborations with partners including: Verizon, Facebook, Samsung, National Geographic, Sesame Street & NBC/Olympics.

∙  Email design featured on reallygoodemails.com.

∙  Spearheaded marketing design efforts for the Originals team, which boasts +25 million reads.

∙  Concepted & executed 100s of diverse promotions across marketing & product (app tiles, social, landing pages, banners, emails & more).

∙ Designed emails, landing pages, promotions, social media, look-books, web banners & pop-ups.

∙ My email designs resulted in a 20% increase in user engagement.

∙ Collaborated with designers, art directors, photographers, social media specialists, acquisition strategists, analysts & marketing team.

∙ Coordinated and executed photo shoots, overseeing planning, production and styling.

∙ Designed the “We Believe” campaign that brought attention to companies and nonprofits supporting kids in our community, driving conversions and increasing revenue.

∙ Wrote copy for marketing emails.

∙ Assisted in on-boarding designers, art directors, producers and marketing team members.