Designing product solutions for a cloud-based clinical data platform to help shape autonomous pharmacy and medication management systems used by healthcare professionals.

Alignment Healthcare is a consumer-centric organization that provides customized medicare plans for seniors based on their unique health needs identified through an all-in-one data-management platform.

• Collaborated in a cross-functional team setting as part of a small design team

• Designed mockups, built prototypes, crafted user flows, and created UI assets

• Led the design efforts for a new native mobile app (IOS and Android)

Teamed up with multiple designers and a product owner to shape an MVP for an early-stage e-commerce startup

• Advocated for conducting user interviews and competitive analysis to define user needs and goals

• Designed high-fidelity wireframes and prototypes based on user research

• Conducted by moderated usability testings to validate or eliminate assumptions

• Worked with founders in a team-based setting by adapting multiple roles as requirements emerged

• Conducted competitive analysis by identifying product characteristics and pricing of direct competitors

• Created lists of relevant influencers (+200), bloggers, editors, wellness studios (+150), and retailers in the U.S for prospective brand collaborations

Started a small-scale operation for lip balm - producing and e-marketing through branding and selling

• Promoted product through references from well-known Turkish bloggers

• Sold through three channels - retail, wholesale, and in-store: Retail sales via Instagram, Zebramo (a Turkish selling app), Executed wholesale orders for Lippiebox (US reseller), In-store retail at an Herbalist

• Sold 800 units, including 1 large order from Lippiebox