• Drove product strategy and execution for B2B SaaS commerce platform initiatives, improving merchant onboarding and activation experiences, resulting in 18% increase in onboarding completion rates.

• Led product discovery by collaborating with merchants, support, and analytics teams to identify friction points across onboarding and checkout flows, reducing drop-offs by 12%.

• Owned end-to-end product development lifecycle (SDLC), including PRDs, user stories, and acceptance criteria, working within Agile/Scrum frameworks to deliver scalable features on a bi-weekly sprint cadence.

• Directed roadmap planning and prioritization using RICE and impact vs effort frameworks, aligning initiatives with business goals and improving delivery predictability by 20%.

• Leveraged SQL and product analytics tools to analyze conversion funnels and merchant engagement, driving data-backed decisions that improved activation-to-retention conversion by 10%.

• Designed and executed A/B testing experiments in partnership with growth teams, leading to 8% uplift in key activation and checkout conversion metrics.

• Partnered with engineering on APIs, backend systems, and scalability improvements, supporting high-volume merchants and reducing latency issues by 15%.

• Collaborated cross-functionally with design, marketing, sales, and support teams to align product priorities and deliver merchant-facing features with strong adoption rates.

• Supported GTM initiatives for new features, including rollout planning, stakeholder enablement, and performance tracking, contributing to faster feature adoption 25% within first quarter.

• Contributed to monetization efforts including subscription flows, pricing experiments, and payments features, helping drive incremental revenue growth 5%.

• Explored AI-driven features such as merchant insights and workflow automation, improving merchant efficiency and engagement.

• Communicated product vision, roadmap, and experiment results via dashboards.

• Owned product development for enterprise digital platforms serving BFSI and large enterprise clients, delivering APIdriven B2B SaaS solutions used by 50K+ end users across multiple client deployments.

• Defined PRDs, user stories, and acceptance criteria for microservices-based applications, partnering with solution architects to ensure scalability, security, and high system uptime 90%.

• Collaborated with engineering teams to design and enhance RESTful APIs, authentication systems (OAuth/JWT), and enterprise data integrations, reducing system integration issues by 20%.

• Analyzed product usage and workflow efficiency using SQL and analytics dashboards, identifying user journey bottlenecks and improving feature adoption by 15%.

• Partnered with cloud and DevOps teams to streamline CI/CD pipelines and release processes, reducing deployment failures by 25% and improving release cycle time by 30%.

• Supported data-driven product capabilities by working with data and ML teams on reporting systems and ML-assisted workflows, improving operational decision-making efficiency for clients.

• Acted as the primary interface between business stakeholders and engineering teams, translating complex enterprise requirements into scalable product solutions and consistently delivering within defined timelines.

• Led Agile/Scrum processes including backlog prioritization, sprint planning, and roadmap execution across multi-quarter initiatives, improving team velocity and predictability by 15%.

• Partnered with client stakeholders during product rollouts and early GTM phases, supporting onboarding, feedback loops, and feature adoption across enterprise accounts.