Lead product strategy for internal observability platform (“Observe”), driving reliability, cost efficiency, and developer productivity across 1,000+ services.

• Drove 90% adoption across production services within 12 months

• Reduced MTTR by 42% across payments, ads, and commerce systems

• Cut observability costs by 80% via migration to in-house platform

• Supported 2x telemetry growth without latency or reliability degradation

• Improved developer productivity by 35% through standardized dashboards and alerts

• Built activation and retention dashboards in Grafana and Amplitude

• Designed experimentation roadmap using feature flags and A/B testing

• Defined North Star metrics linking incident resolution to merchant revenue risk

• Embedded observability into CI/CD workflows to reduce time-to-first-dashboard

I owned UPI growth strategy across checkout, bills, and recharges, driving activation, engagement, and retention through experimentation and lifecycle optimization.

• Increased monthly UPI transactions by 18%

• Improved activation rate by 28% via onboarding experimentation

• Boosted prepaid payment share by 22% with contextual prompts

• Ran 70+ A/B tests to optimize onboarding and conversion flows

• Increased Prime UPI retention by 15% through reward-led journeys

• Automated lifecycle CRM journeys driving 19% MoM engagement growth

• Reduced setup abandonment by 21% through UX refinements

• Launched contextual reward campaigns driving 3x redemption growth