• Salesforce Studio: Led UX vision and strategy for Agentic Planning to streamline app development workflows for Salesforce Admins, accelerating time to value when adopting new Salesforce technologies. Crafted end-to-end design narratives to align product and engineering leadership. Partnered with Design Systems and AI teams to develop innovative conversational AI patterns.

• Agentforce for Marketing Cloud: Architected the UX for generative AI–powered enterprise marketing solutions, enabling scalable content creation across Salesforce Marketing Cloud. Led cross-functional alignment with product and engineering to launch high-impact use cases such as AI-assisted email and landing page authoring.

• Salesforce CMS: Led the unified UX strategy for content management across Salesforce’s Marketing, Commerce, and Sales Clouds—bringing consistency and scale to platform-wide experiences. Defined shared personas and orchestrated cross-functional collaboration to design robust workflows for taxonomy, tagging, approvals, and publishing.

Led the UX strategy for the enterprise Demand and Supply Planning suite of products. Conducted formative user research, collaborated with product/engineering partners to define key use cases, and delivered a patented design system for supply chain planning solutions.

Served as the lead designer for configuration and experimentation systems within the AWS Console, empowering game developers, including AAA studios, to drive innovation and optimize gameplay at scale.

Led UX for sharing and communication features in Amazon Photos, driving deeper user engagement across the platform.

Crafted native mobile ad experiences and interactions that drove monetization on Android devices.