Building mobile first, multi-surface tools focused on content creators. Most recently, led the launch of a video promotion tool on YouTube mobile app that increases channel engagement. Also led an AI driven feature that analyzes videos in real-time, providing feedback on quality and suggesting ways to improve their quality.
Building new products that help businesses reach new customers. Including but not limited to, a zero to one launch of a product that helps drive in store visits and an AI driven ad format that takes multiple assets and generates the ideal ad that best reaches the target audience.