Depois de me mudar para Miami, juntei-me a esta proptech com sede em Nova York desde o início para moldar sua cultura de design ao lado do chefe de design Steve Wake. Sem marca ou sistema formal, nossa equipe pequena, mas sênior, construiu uma base coesa – co-liderando a experiência do locatário e liderando totalmente um novo produto de verificação de animais de estimação. Esses esforços elevaram a experiência do usuário, abriram novos fluxos de receita e contribuíram para o sucesso da Series B de US$ 27 milhões da Findigs.

findigs.com/renter-experience

findigs.com/pet-verification

I joined this NY-based fintech as the pandemic hit, initially working from Brazil before relocating. Over two years, I led a lean design system team serving 50+ designers—building reusable components, thorough documentation, and a motion system for a consistent, accessible UI. This approach accelerated product velocity while preserving high standards.

I joined Avocado as employee #7 and its sole designer, spearheading the pivot from water deliveries to a dark-store grocery model. In just two months, we launched iOS and Android apps—growing from zero to R$3M monthly revenue, hitting an NPS of 89, and earning 4.8 stars on the App Store. My work spanned brand identity, user experience, and back-office operations, ultimately driving Avocado’s acquisition by Rappi.

I relocated from Rio to São Paulo to co-lead design in a 20+ person squad (PM, Engineering, Data, Marketing, CX). I expanded Nubank Rewards beyond initial release point-burning by launching “Earn & Burn” without requiring app updates. I led user research, rapid prototyping, and 10+ usability interviews. Within three months of the relaunch, monthly rewards gross revenue rose from R$16.2M to R$18.7M, subscriber growth from 334K to 374K, a 24% increase in app activity, 36% more logins, and an NPS jump from 33 to 50—capturing 18.8% of total credit card spend.