I direct creative team strategies for onboarding and growing select new SMBs globally, using blends of tiered incentives and personalized offerings across all web, email and in-product advertising.

After the acquisition of Line2, a consultant asked that I join them at DesignMap (a premiere UX design studio in SF) to support their rebrand, web launch, and SEO while setting up a content marketing program to attract high potential clients.

[Acquired by J2 Global (NASDAQ: JCOM)] Responsible for improving conversions and engagement throughout customer lifecycle. Duties included owning all web content and web changes, improve and broaden SEO rankings, reduce purchase flow abandonment, and implement new marketing tools for A/B testing, deep linking, and content management.

✔️ Implemented A/B testing (VWO) and ran tests resulting in 3% improvement in self-service subscriptions and 37% increase in ARPU

✔️ Nurture track for free service to activation lead to 400+ subscriptions, resulting in a total of $60k in LTV

✔️ Purchase abandonment campaigns improved self-serve funnel conversion rate by +5%, averaging 100+ new users per month, resulting in $100k+ in lifetime subscription billings

✔️ New SEO page reached page 1 for keyword within 2 months, quickly becoming a top 5 organic landing page for Line2 (/second-phone-line)

[Acquired by Thoughtspot] Reported directly to CEO as first and only full-time marketing hire for data integration start-up. Managed all marketing platforms, web development, content creation and demand generation campaigns including partner activities, social media and SEO analysis until the San Francisco office was closed.

[Content Marketing]

✔️ Managed editorial calendar and content creation workflows for thought leadership, social, webinars, PR, email campaigns and sales collateral with stakeholders in multiple departments

✔️ Managed relaunch of www.diyotta.com including new product copy, page layouts, diagrams, forms, tags and integrations

✔️ Reduced site bounce rate by 40.38% within 3 months of launch

✔️ Served as lead copy editor for all content from C-Level and Engineers

✔️ Published posts weekly with segmented email campaigns through MailChimp

✔️ Reduced bounce rate from social referrals by -28% when compared to previous year

[Product Marketing]

✔️ Interviewed customers to write case studies covering solutions in each major vertical

✔️ Wrote technical solution briefs detailing platform conversion methodologies

✔️ Managed creation of customer video testimonial while staying within budget and timeline

✔️ Managed the creation of webinar decks with partners from IBM and Teradata

✔️ Wrote and/or edited all solution page copy

After successfully taking on additional lead nurturing and product specific duties in my previous two roles, OPSWAT promoted me to Associate Product Marketing Manager. Responsible for program relaunch and growing inbound submissions by supporting SDRs in Romania.

[Owned Certified Security Application Program (ISV Program)]

Acted as product manager and marketer to grow testing program to verify security application quality and compatibility.

✔️ Successfully relaunched Certified Security Application Program with 9+ leading vendor submissions including AVIRA and Bitdefender

✔️ Created 3 partner testimonial videos from industry partners and customers

✔️ Obtained and promoted 3 program partnerships to increase submissions and visibility

✔️ Collected testing feedback from market analysts and 238 product and engineering managers with 7% response rate to gauge acceptance of new testing criteria