● Transformed participant recruitment: Designed and implemented a global managed service solution, enabling uninterrupted research operations after an 83% staff reduction, avoiding a full work stoppage and delivering under budget.
○ Maintained business continuity while developing future-state solutions to account for reduction in force and limited resources.
● Accelerated compliance and efficiency: Led Salesforce tooling implementation for FTC regulations, streamlining qualitative research studies resulting in a 93% decrease in compliance irregularities.
● Pioneered in-house opt-in panel: Built Meta’s first end-user panel, leveraging internal platforms to cut development time and costs ultimately resulting in savings of >$2MM.
● Advanced outreach strategy: Developed in-app, on-platform, and SMS recruitment solutions, increasing response rates and quality of participants, while reducing reliance on outdated email outreach methods that are prone to IP health issues leading to domain blocks.
● Drove organizational alignment: Led program and roadmap reviews with leadership, establishing operational metrics, KPIs, and OKRs for improved accountability and increased performance.
● Built team capability: Developed and delivered a comprehensive program management curriculum, upskilling Research Operations teams.
● Manager and mentor: Managed team of 7 FTEs and 40 contract workers; led company-wide resource group for project, program, and product managers, hosted events with speakers on relevant topics across orgs, and partnered with managers across the company to help design programs specific to their teams’ needs.