Lead strategy and operations for a real estate investment business specializing in short-term rentals and fix-and-flip properties. Oversee the full lifecycle of property acquisition, renovation, and monetization, with a strong focus on maximizing ROI and operational efficiency. Leverage industry-leading AI and machine learning tools to inform investment decisions, optimize pricing strategies, and guide data-driven rehabilitation plans. Design and implement automated systems using AI, ML, and IoT software and hardware to enable a fully self-managed short-term rental portfolio—reducing costs, increasing scalability, and prioritizing passive income over active management.

Led product design for a mobile platform serving 1M+ daily active users, driving transformation of the product experience into a cohesive, scalable ecosystem. Established UX as a strategic function within the organization, influencing product direction, roadmap prioritization, and executive decision-making.

Built and scaled a comprehensive design system across a multi-product environment, improving consistency, accelerating delivery, and enabling teams to operate more efficiently. Partnered closely with executive leadership across product and engineering to align on long-term strategy and business objectives.

Introduced new product features that achieved 34% user adoption, contributing directly to user growth and engagement. Leveraged product analytics, experimentation frameworks, and AI tools to inform decision-making and optimize outcomes.

Built and led a multidisciplinary design organization, establishing processes, standards, and operating models to support continued scale and growth.

Defined and operationalized a product development and design operating model, aligning engineering, design, and executive leadership to improve delivery efficiency and cross-functional collaboration.

Partnered with the CEO and COO to shape product strategy and define a user-centered roadmap grounded in customer insights and market needs. Led go-to-market and launch strategy, working closely with executive stakeholders to bring the platform to market.

Navigated complex regulatory requirements inherent in crowdfunding while maintaining product velocity and strategic alignment. Successfully launched the platform and enabled funding of multiple companies within the first 90 days.

• Responsible for Product Strategy and Design

• Leading User Research initiatives and data analysis

* Partnered with founders on Market segmentation, GTM strategy, and product launch plan.

Visit www.blipic.co for more details.

Blipic is working to fundamentally change the way employees experience a company and interact with each other. Our technology solutions provide workplace culture and wellness initiatives focused on increasing employee engagement. The goal is to simply inspire folks to spend more time outdoors, together. By harnessing the power of community and social influence, Blipic creates an un-intimidating, inclusive program that improves metal and physical health, team collaboration, and reduces the source of related expenses.

Led an enterprise-wide initiative to refactor and migrate Help and Developer content into a new CMS, improving scalability, consistency, and usability across the organization.

Defined information architecture strategy for complex technical ecosystems, ensuring content was structured intuitively for a global audience of developers and customers. Collaborated with leaders across multiple business units to align on standards and execute large-scale transformation efforts.

Influenced cross-functional stakeholders and product teams to adopt new content frameworks and systems, enabling long-term scalability and improved user experience.