• Originally hired as a UX designer responsible for end-to-end design for an AI education web app, including wireframes, prototypes, user interviews, and testing.
• Evolved role to create and define brand identity, including logo design and brand guidelines.
• Developed marketing materials, including motion graphics and promotional content, in collaboration with the marketing team.
• Actively contributed to the codebase, updating Tailwind CSS configuration files and developing the landing page using React, TypeScript, Next.js, and Tailwind CSS.
• Collaborated closely with developers as both a designer and engineer, ensuring seamless integration of design and development efforts.
• Conducted usability testing and user feedback sessions to refine and enhance the user experience.
• Worked cross-functionally with marketing and development teams to align design and product goals, ensuring cohesive and effective project outcomes.