Led creative, brand, visual, and motion for GTM Operations, supporting 5000+ global users across LinkedIn’s three business lines (LTS, LMS, and LSS). Built scalable brand/design systems, clarified workflows, and delivered high-impact creative across programs and channels.
Selected Achievements
• Built Blueprint, a GTM Enablement program, brand system adopted by 200+ stakeholders, improving consistency and reducing production time by 25%.
• Designed OnRamp onboarding experience and creative assets, improving new-hire comprehension and reducing ramp time by 20%.
• Developed Tools Ecosystem Hub, one of LinkedIn’s most-visited internal platforms with 1000+ monthly users.
• Delivered internal comms/campaigns, videos, and product narratives, strengthening program clarity and adoption.
Core Responsibilities
• Led end-to-end creative direction across brand, visual, and motion deliverables.
• Partnered with copy, UX, PM, and strategy to align creative approach with business goals.
• Built scalable templates, assets, and guidelines used by 3 business teams across GTM Operations.
• Provided hands-on art direction and production process across video, motion, and design.
• Mentored junior/mid-level creatives; managed agency partners as needed.