I am a front end engineer who is interested in performance optimization, scalability, and clean code. I can also say I have handled the challenges to architecting features and identifying requirements for the backend API quite well. My passions inside the office often translate outside the office.
Experience
2024 — Now
2024 — Now
New York, New York, United States
2021 — 2024
2021 — 2024
✔ Contributed to user segmentation feature (targeted experiences) to enable businesses to target users by geolocation and rearchitected data dashboards for scalability.
✔ Implemented user flow improvements including authenticated sign-in flow, dashboard user interfaces and streamlined segment creation, which was flagged as a significant improvement that increased efficiency when the product team demoed segments to ICPs.
✔ Increased e2e test coverage by writing e2e tests in playwright for business-critical features to support automated smoke testing and facilitate continuous integration/continuous deployment.
✔ Managed an impactful A/B/C pricing experiment, investigating the impact of discounts (25% off) and lower pricing ($29/month) on subscription rates. Generated a significant 9% reduction in churn rate during a 10-day free trial.
✔ Managed A/B/C pricing experiment, to investigate how discounts and subscription plan pricing influence subscription rates. Winning cohort had an 8.27% increase in 24-hour trial ratio. Impacted company's pricing strategy.
✔ Led technical implementation of A/B experiment to optimize user funnel into marketing page, resulting in a 7% increase in trial rate, 4% increase in trial activation rate, and a 4% increase in install-to-activation.
✔ Developed a subscription bundling service feature to purchase ability to publish pages at scale, for scalable, no-code visual page building.
✔ Spearheaded a site manager feature that enabled version control for ecommerce stores, supporting asynchronous store deployments for users with globally distributed teams.
✔ Contributed to the shogun CLI developer tool, enabling internal and external developers to compile, build and run ecommerce stores partnered with Shogun.
✔ Mentored junior engineers on code guidelines, product development and UX/UI best practices.
2020 — 2021
2020 — 2021
✔ Led a CMS (content-management system) sorting feature that enabled populating CMS content into templates, sorting content by date, limiting results and including or excluding draft content. As a result, 100% of users could dynamically integrate CMS data.
✔ Orchestrated cross-functional collaboration among product, design, engineering, and data teams.
✔ Identified and resolved critical constraints and product requirements by facilitating asynchronous and synchronous discussions to prioritize time-to-value.
✔ Spearheaded the development of an innovative drag-and-drop form control prototype, utilizing mocked data, types, and hooks. This scaffolded front-end architecture and provided clear insights into back-end API requirements to ensure parallel execution of engineering tickets.
✔ Advocated for maintainability and best practices by writing a spike on the model-view-model architectural pattern and how to leverage it in the frontend codebase.
✔ Advocated for guidelines on feature flag usage, leading to a lightning talk on feature flagging, update to company code guidelines and implementation of feature flag best practices.
✔ Analyzed frontend architecture needs, goals, and risks; championed the adoption of the MVVM approach, resulting in a seamless transition and enhanced development efficiency; visualized the new structure using a detailed Miro diagram. Led to incremental adoption within the frontend codebase and stabilized integration tests.
2019 — 2020
✔ Created geospatial apps for clients including DC Office of Zoning (DCOZ), National Geographic, World Resource Institute (WRI), New York Botanical Garden (NYBG) & Coast Community College District (CCCD)
✔ Created geospatial apps for clients including DC Office of Zoning (DCOZ), National Geographic, World Resource Institute (WRI) and New York Botanical Garden (NYBG)
✔ Developed all features for the mobile-first NYBG app such as filter, share, search, map layers, and more
✔ Re-architected the use of redux-toolkit to maintain separation of concerns for NYBG
✔ Built features for GFW MapBuilder including print, map coordinates, share, search and measure distance
✔ Developed features for the mobile-first, DCOZ app including the left panel and search bar
✔ Supported the 4.x ArcGIS JS API upgrade in the WRI GFW MapBuilder rewrite & DCOZ rewrite
✔ Presented on polyfill, test driven development, software development methodologies and TypeScript to the engineering team to disseminate knowledge on best practices
✔ Built interactive, geospatial apps with the ArcGIS JavaScript API which visualized client data to build user engagement and support the client’s mission
Workshop: AWS Networking Fundamentals, AWS Online Summit 2020
Udemy certification: The Software Development Process
Udemy certification: UML and Object-Oriented Design
Technical Skills: React, Redux, TypeScript, JavaScript, HTML, Cascading Style Sheets (CSS)
2018 — 2019
2018 — 2019
✔ Implemented content updates on Drupalv8.6.1
✔ Tested workflow and user permissions on Drupalv8.6.1
✔ Redesigned a blog for a client with PHP, HTML, and CSS to support rebranding project & marketing goals
✔ Implement TDD & BDD on an existing React/GraphQL app via Jest & Enzyme to enhance test coverage
Certification: Google Analytics Individual Qualification
Udemy Certification: React: Mastering Test Driven Development
Technical Skills: JavaScript, Jest, Enzyme, Drupal, HTML, Cascading Style Sheets (CSS)
Education
University of Kent
Master's Degree
2014 — 2015
Rutgers University
Undergraduate
2010 — 2014