• Train AI models to evaluate visual designs for aesthetic quality, UX best practices, and design taste, contributing to improved

model alignment with human design judgment across typography, layout, color theory, and visual hierarchy.

• Test vibe coding capabilities with unreleased AI models, delivering structured feedback that informs model development and

strengthens alignment with design principles.

• Evaluate hundreds of design pairs in systematic reviews, establishing evaluation frameworks for visual hierarchy, spacing, and

compositional quality.

• Enhance human-in-the-loop systems for AI-assisted design, refining automated and hybrid workflows that improve output quality

and designer productivity.

• Building an AI-powered personal-brand production tool that turns documents and links into polished video scripts, with integrated teleprompter, hosting, and shareable links.

• Leading product vision, UX/UI design, branding, system architecture, and early GTM strategy.

• Using AI tools (Figma AI, ChatGPT, Claude, Runway, Bolt, Lovable, Framer) to accelerate research, prototyping, scripting, and engineering handoff.

• Designed end-to-end MVP flows, micro-interactions, and the full UX for creators, founders, and independent professionals.

• Running user feedback loops, refining positioning, and shaping the roadmap toward launch.

Independent consulting engagements for AI-forward and early-stage companies:

SAP Insider (May – Aug 2025)

• Led end-to-end design of SAP Insider's first AI-powered mobile app, transforming 10K+ articles into a chat-based experience

• Shipped dual light/dark themes and unified design language, cutting navigation time by 40% in user tests

• Partnered with dev and editorial teams to translate enterprise content into consumer-grade UX

ReelJobs App — Creative Lead (Mar – May 2025)

• Led product design, brand identity, and GTM strategy for a TikTok-style job marketplace

• Delivered investor-ready prototype in 3 weeks using ChatGPT, Claude, and Figma AI, cutting 40+ hours of manual work

• Led redesign of the Accounts tab in PayPal’s US Consumer app.

• Delivered 75+ high-fidelity explorations and design system updates, improving bank/card additions by 34% and raising dormant account engagement by 17% (A/ B testing).

• Developed new Rewards and Crypto modules and contributed to scalable components in PayPal’s global design system (PPDS 5.xx).

• Designed innovative tools such as the Debt Payoff Calculator, leading to a 26% increase in traffic and an 8% boost in conversions.

• Enhanced form conversion rates by 12% while reducing UI handoff time by 25% through the implementation of reusable design system components.

• Standardized user experience patterns across mobile and web platforms, resulting in stakeholder-approved dashboards and lead-generation flows.