I successfully led the monetization and revenue platforms team, driving substantial improvements in profitability and operational efficiency.

• Led end-to-end optimization of subscription monetization platforms (Zuora, RevPro, Salesforce CPQ), driving $10M+ profitability and improving billing accuracy by 25% across $20M+ annual transaction volume

• Designed and scaled usage-based pricing, packaging, and revenue recognition systems, enabling flexible monetization models and improving revenue accuracy by 50%

• Built and deployed AI-powered pricing, forecasting, and revenue optimization models, increasing profit margins by $5M annually and improving financial reporting accuracy by 25%

• Architected and integrated end-to-end quote-to-cash (Q2C) and GTM systems, enabling real-time billing, revenue recognition, and transaction reconciliation across enterprise platforms

• Drove experimentation and data-driven monetization strategy (pricing, discounting, retention), improving conversion, renewals (+40%), and overall revenue growth

• Automated and scaled billing, invoicing, and approval workflows, reducing billing cycle time by 40% and unlocking $2M+ in incremental recognized revenue

• Partnered cross-functionally with Product, Engineering, Sales, Finance, and GTM teams to translate complex business needs into scalable platform capabilities and roadmap priorities

• Led and developed a team of 20+ cross-functional specialists, delivering 30+ high-impact platform and revenue initiatives across 12 enterprise programs ($15M budget)

• Built self-service billing and revenue transparency tools, improving customer trust, reducing support friction, and increasing product adoption

• Established compliance-by-design frameworks (ASC 606, IFRS 15) within monetization systems, ensuring scalability, audit readiness, and global regulatory compliance

Optimized Salesforce CPQ, automation, and integrations, driving $15M+ in revenue impact, 40% faster sales cycles, and 60% fewer pricing errors.

Enhanced security, data accuracy, and scalability, ensuring seamless CRM operations and regulatory compliance.

Salesforce CPQ Configuration & Security – Configured roles, profiles, and permissions, enhancing data security, reducing unauthorized access by

50%, and ensuring regulatory compliance. This minimized security risks and prevented $2M+ in potential revenue loss annually.

Seamless System Integrations – Integrated Salesforce with third-party products via REST APIs, boosting data synchronization accuracy by 40%

and reducing processing delays by 60%, leading to $5M in faster deal execution and revenue leakage prevention.

Data Migration & CRM Optimization – Led data migration via Informatica Cloud and Data Loader, achieving 99.9% data accuracy and reducing

data discrepancies by 70%, ensuring smooth Salesforce-Siebel CRM communication across $20M+ in annual transactions.

Custom Development & Scalability – Developed Apex classes, SOQL queries, and Lightning components, improving system performance by 30%,

accelerating query execution by 50%, and enabling 2x faster sales processing, increasing system scalability and efficiency.

Automation & Workflow Efficiency – Implemented approval workflows, process builders, and automated email alerts, reducing manual approval

times by 45%, cutting administrative workload by 35%, and improving sales cycle times by 40%, contributing to $3M+ in operational cost

savings.

Optimized Pricing & Quote-to-Cash – Configured automated pricing models in Salesforce CPQ, reducing pricing errors by 60% and shortening

quote-to-cash cycles by 35%, driving $5M+ in increased revenue recognition and deal velocity.

I successfully enhanced Salesforce operations at DataStrike by focusing on security and automation.

• Defined Org-Wide Defaults and sharing rules to strengthen data security and access management.

• Created customized page layouts and automated workflows, improving overall efficiency and user satisfaction.

• Managed user accounts and security settings, ensuring compliance with best practices and organizational standards.

• Worked with various Salesforce.com objects like Accounts, Contacts, Leads, Opportunities, Reports and Dashboards.

• Designed and documented about – Custom Tabs, Objects, PickLists, Dependent picklists, Validation Rules, Workflows and Triggers.

• Created Page layouts, Search layouts to organize fields, custom links, related lists and other components on a record detail and edit pages.

• Analyzing the Memorandum and Article of Association as per company’s stand

• Convening and conducting of Board and Annual General Meetings

• Participated in conducting UAT for the business users.

• Maintenance of all statutory Records and Registers as required under the provisions of Companies Act, 1956 and other applicable laws.

• Preparing Notices, Director Report, Resolutions & minutes of AGM, EGM, BM and Committees Meetings.

• Liaising with Registrar of Companies Office, New Delhi.