Owned product strategy for Ticketing & Inventory, a core pillar of Eventbrite’s global marketplace, enabling creators to configure complex events while maximizing sell-through and revenue.

Impact highlights:

• Led the launch of a new promotions & pricing ecosystem, unlocking promotions as a scalable growth lever and generating +35.5K incremental paid tickets and $81.2K incremental revenue in the first month.

• Scaled multi-session and complex ticketing for high-capacity events, driving +48.2% paid tickets and +40.9% Gross Ticket Sales, while reducing configuration friction for organizers.

• Defined Event Inventory strategy (tickets, add-ons, promotions), authoring PRDs for features like Ticket Tier Releases (early-bird / general / last-chance), increasing urgency-driven conversion.

• Co-led the rebuild of Guest Lists across web, mobile, and reporting, restoring a critical capability for music venues and mitigating material churn and revenue risk.

• Drove All-In Pricing rollout across US consumer surfaces in response to regulation, balancing legal compliance, customer trust, and conversion impact.

• Contributed to Listings That Convert (LTC) initiative, improving listing quality from search to checkout through experimentation, causal analysis, and UX improvements.

Scope & responsibilities:

• Owned strategy, roadmap, and OKRs for core marketplace infrastructure.

• Led cross-functional squads (Engineering, Design, Research, Analytics, Marketing, Ops).

• Drove data-informed decisions via experimentation, dashboards, and executive-level storytelling.

Guest Lecturer in the Master in Digital Product Design (UX/UI) at BAU, delivering a session on Business Model Canvas applied to digital products.

I share a practical approach to connecting user experience, business viability, and product decision-making, grounded in real-world cases.

The session helps designers and product professionals build products with strategic clarity and measurable impact.

Guest instructor at The Valley, collaborating on training programs focused on Product Management. I teach frameworks and share practical experience to help professionals build customer-centric and impactful digital products.

Owned product strategy for Wallapop PRO, a subscription-based product for professional sellers, driving monetization and supply quality in one of Southern Europe’s largest second-hand marketplaces.

Key contributions:

• Co-led the PROs strategy definition, including customer segmentation, value proposition, and North Star Metric, targeting up to €50M annual revenue potential across key verticals.

• Defined and prioritized the monetization roadmap (subscriptions, visibility products, tooling), balancing growth, marketplace health, and private seller experience.

• Led cross-functional strategy workshops with Product, Engineering, Sales, Marketing, Research, Analytics, and CS to align vision, GTM, and execution.

• Drove discovery and experimentation to increase PRO subscription adoption and retention, focusing on demand access, basic tooling, and seller success metrics.

• Made critical trade-off decisions (e.g. monetization vs brand risk, scope vs time-to-market), including consciously discarding revenue opportunities that could negatively impact trust or marketplace dynamics.

• Shipped scalable seller tooling and laid the foundations for API-based integrations, reducing operational overhead and enabling future international expansion.

Joined Badi during its early startup phase and helped scale the product through its first three years, from early traction to Series B, working in a highly ambiguous, fast-moving environment with limited resources.

Key contributions & impact:

• Owned end-to-end product initiatives across supply and demand flows, focusing on improving matching efficiency, conversion, and trust in a high-friction category (room rentals).

• Partnered closely with User Research and Data to identify key user pain points (fraud risk, poor matches, low response rates), validating solutions through qualitative research and A/B testing.

• Defined and evolved core marketplace metrics (activation, match rate, conversion, retention) to guide prioritization and measure product impact as the company scaled.

• Defined product vision and roadmaps under significant technical and operational constraints, balancing speed to market with long-term scalability.

• Worked hands-on with Engineering and Design to break down ambiguous problems into testable hypotheses, prioritize initiatives based on expected impact vs. effort, ship fast iterations and learn from real user behavior.

Startup impact:

• Contributed to the product foundations that supported Badi’s growth and helped the company scale toward Series B.

• Built strong product instincts around 0→1 problems, marketplace dynamics, and operating with incomplete information.