• As the Senior Product Designer, I led the user experience and visual design of the platform and designed major features from initial concept to release.
• Directly contributed to ongoing upward growth by focusing on adoption through intuitiveness and simplicity, retention through a responsive self-service approach, and upgrades through premium features and integrations.
• Conducted user research, interviews, prototype testing, competitive and industry research and analysis to develop customer personas to define and support business requirements.
• Collaborated across teams to finalize mock-ups, define product roadmap, identify future opportunities, and evaluate feature performance.
• Project managed, defined feature requirements, wrote specifications, determined success metrics, prepared customer training resources.
• Hired and onboarded designers and product managers and interns, monitored and evaluated colleagues, managed internal product training, documentation, and processes.