• Develops and executes on account plans with 30+ of Meta’s key clients, resulting in KPI improvements for my advertisers and ~$2.75 million of incremental revenue across my book of business in 2023.

• Effectively leverages data, case studies, measurement frameworks and cross-functional partners to pitch the most impactful opportunities to clients and secure commitment on testing agendas.

• Builds & maintains strong senior stakeholder relationships through timely communication and delivering recommendations that meet their unique business needs & challenges.

• Creates impact beyond my core role by organizing diversity panels, improving internal tooling, serving as a mentor for a new hire, creating scalable pitch decks and co-selling teammates on client calls.

• Served as a team coach for 4 student consulting teams in the Living Business Leadership Experience course, which paired students with real-world businesses to solve their unique marketing challenges.

• Marketed the course to prospective students through targeted information sessions and the creation of a referral program, leading to 39 new signups the following semester.

• Partnered with Shinola’s CMO to research target personas, resulting in a database of individuals who would fall under each target bucket.

• Performed competitor research and A/B testing to optimize the formatting, images, and text in Shinola’s email campaigns.

• Analyzed purchase data of Shinola’s key products to uncover trends between which customer personas were purchasing which product types.

• Chosen from a pool of University of Michigan applicants to participate in this course, which paired student consulting teams with real-world businesses to solve marketing challenges.

• Met with Shinola weekly to understand their needs & form a strong partnership, as well as presented our final recommendations at Shinola's headquarters to key stakeholders.

• Performed competitor research, A/B testing, and analyzed the results to drive adoption of new formatting on their website and email campaigns.