Core member of Meta's Global Agency Marketing team — within the Global Agency & Partner organization, one of Meta's most strategically important commercial groups. Responsible for the planning, execution, and measurement of Meta's highest-profile B2B marketing programs targeting the global agency and large advertiser ecosystems.
My work operates at the highest-touch end of marketing: the audiences I engage are the people who decide how billions of dollars in advertising spend get allocated. I partner cross-functionally with sales, product marketing, communications, creative, and data science — and work in close proximity to VP-level executive leadership.
Programs I co-lead:
Agency Summit — Marketing Core Team member for Meta's flagship annual agency event; launched Meta's first-ever NA Agency Awards end-to-end.
IAB NewFronts — XFN Partner managing creative production, comms strategy, and first-ever alignment of Meta product announcements with the NewFronts moment.
International Women's Day — Core team across NYC, London, Singapore, and São Paulo; built global toolkits enabling expansion across 6+ additional markets.
Founders Unwrapped — End-to-end talent ownership for Nicola Mendelsohn's VP-hosted social video series.
Global Client Council & Executive Roundtables — Supported quarterly C-suite meetings under executive sponsorship across Menlo Park and NYC.
Agency Awards — Managing second year of North America's premier agency recognition program
AI-native across the full program lifecycle: audience targeting, executive intelligence briefs, prompt systems, and agent-based workflow tools.
