Food & beverage AI

• Envisioned and delivered foundational design systems and for two 0→1 companies, shipping high-impact fintech features

• Developed and iterated on user-centered flows, wireframes, prototypes, and visual mocks with a pixel-level attention to detail

• Led design initiatives across brand identity and product features, maintaining design quality and execution standards across the team

• Partnered directly with cross-functional teammates including engineering, PMs, marketing, and CEOs to iterate rapidly and produce user-first outcomes

• Tested rapid prototypes weekly to validate early concepts with users

• Crafted the end-to-end sign up flow and resident portal, resulting in $100K+ AUM within the first month of product launch

• Achieved a 95% sign-up completion rate for a high-friction flow requiring users to provide SSN and open an investment account

• Led UX strategy and research for early-stage startups, designing native iOS and web apps that aligned with business goals through collaborative client partnerships and user-centered design

Conducted user research, developed end-to-end design solutions, and managed a junior designer to execute high-quality product experiences from concept to launch

• Worked with startups on designing mobile apps and web-apps. I partnered with clients to guide them through identifying key user needs and designing the interfaces.

Select clients:

• Conducted user research and created app designs for a startup called Canopy, an iOS app that which helped create financial clarity for caregivers of terminally ill dependents.

• Created conceptual designs and user research for Applied Cognition, a neurology web app to helps doctors and patients with Alzheimer's and other neurodegenerative diseases.

• Design and user research for an audio based iOS native app called Wellony to help people spend more time with the people they care about.

• User experience design for Climate Club, helping users make better consumer decisions relating to climate change

• Led design across the Google News iOS app and Search features, improving how millions of users discover, read, and trust daily news content

• Designed end-to-end reader experiences, balancing real-time relevance, usability, and content clarity at scale

• Partnered with journalists, engineers, PMs, and fellow designers to solve trust and misinformation challenges, including UI patterns for source transparency and recency indicators

• Contributed to a product with 4.5 star rating on iOS, helping maintain quality and trust at scale