Dynamics 365 Customer Experience Platform
Ideation:
• Worked closely with the design team during the initial design sprint for an all-new product scheduled for private preview in 7 months
• Conducted Market research and competitor analysis to identify the “value wedge” of the new product
• Conducted research for proto-personas to better inform design decisions
• Was in charge of Personalization and Experimentation ideation part during the design sprint
Implementation | A/B testing feature:
• Designed a complex but flexible A/B testing feature while constantly adjusting to the evolving product.
• Conducted two rounds of user testing to ensure the ease and usability of the feature.
• Ensured the initial design was scalable and will enable seamless post-private preview growth of the feature
• Collaborated with other designers to ensure design is consistent with overall product vision
• Collaborated with PM and engineering to ensure proper feature implementation
Dynamics 365 Talent | Applicant tracking system
• Redesigned the job creation, application, and hiring team
process, working with Research to test and iterate on the
designs across multiple rounds of user testing
• Designed a bulk rejection feature to eliminate repetitive
tasks and streamline application processing
• Designed a simplified, hierarchical feature management
section for the Admin center
Dynamics 365 Marketing | First run experience & onboarding
• Completed extensive usability evaluation of Marketing’s
core workflows, documenting problem areas for redesign
• Designed a friendly, self-guided onboarding flow to
introduce a multipart marketing campaign builder
